At Ásgarðr, we aim to transform your home into a space filled with sensory experiences, where aesthetics and well-being go hand in hand. Inspired by Norse mythology, we have curated a collection of fragrances, each drawing connections to mythical figures and places. Every fragrance is carefully selected to evoke memories of the ancient gods and the powerful elements of nature, and our passementerie's artistic details beautifully highlight this story.
To achieve the highest quality and authenticity, we collaborate with True Grace, a British company founded by Phillipa and Roger Biles in 2003. Starting humbly as a market stall on London’s iconic Portobello Road, True Grace has grown into a renowned producer of handcrafted luxury fragrances, now creating their products in the idyllic Wiltshire, England. Here, they not only have their own production but also a herb garden where they grow many of the plants used in their fragrances, contributing to the production process.
The production at True Grace is powered by renewable energy from solar and biomass, and has been certified CO2 neutral since 2015. This eco-friendly approach is supported by the use of natural ingredients and the absence of harmful substances such as parabens and petrochemicals, making their fragrances both luxurious and pure. Their commitment to CSR is also reflected in their certification as a Living Wage Employer, ensuring fair and decent working conditions for all employees.
Transform any room into your own personal sanctuary
With Ásgarðr’s collections, you can transform any room into your own personal sanctuary. Our fragrances and passementerie work in perfect harmony to create an atmosphere of calm and balance, stimulating the senses and connecting you with the elements of nature. It is an invitation to experience a new form of luxury, where each scent opens the door to a world of timeless beauty and true well-being. When you choose Ásgarðr, you get more than just a fragrance. You gain an authentic connection to Nordic heritage, handcrafted products of the highest quality, and eco-friendly, sustainable solutions. Our exclusive passementerie and carefully developed fragrances together create a holistic sensory experience that elevates your home’s atmosphere to new heights.