The scent of luxury. The feeling of home.
Ásgarðr’s scented tassels and curtain tiebacks are more than just decoration. Our passementerie creates an atmosphere where art, luxury, and well-being merge seamlessly. The subtle fragrance awakens the senses, making every stay unforgettable. Small details like these create lasting impressions. Guests feel pampered, valued, and more at home—leading to better reviews, longer stays, and increased revenue. Luxury is about the complete experience, and we help you deliver it.
Give your guests an experience they will never forget
When your guests step into the lobby, their experience begins immediately. A fresh and inviting fragrance can create a sense of calm and well-being. It’s all about shaping the first impression and making it unforgettable.
Studies show that 91% of hotel guests feel that pleasant fragrances enhance their stay. Even more compelling, 67% report feeling more relaxed when greeted by a delightful scent.*
That’s why luxury is about more than beautiful furniture and expensive materials. It’s about emotions—the small details that make a big difference.
Ásgarðr’s scented passementerie creates precisely that experience.
Imagine your guests stepping into a room. A subtle, luxurious fragrance fills the air.
Instantly, they feel relaxed and welcomed. That feeling becomes a memory. A memory they take home with them.
And what does that mean for you?
More positive reviews. More repeat stays. Guests who don’t just remember the look of your hotel—but the feeling of being there.
With our scented passementerie, you get more than decoration.
You create a sensory experience that sets you apart from the competition. A detail that can elevate room rates. And an atmosphere that guests are happy to pay for.
It’s a simple investment with a significant impact.
Small details. Big returns.
*Ambius 2019 Business Impact Scent Report*
It’s proven that scent creates stronger memories
Scent influences us more than we realize. In fact, our sense of smell is the strongest when it comes to memories and emotions. Research shows that 75% of our emotions and memories are linked to our sense of smell. A single scent can instantly evoke a powerful emotion or a forgotten memory.**
When we inhale a scent, signals are sent directly to the brain’s limbic system, which controls emotions and memory. This happens automatically. We don’t think about it—the body simply reacts. That’s why a scent can instantly create a sense of comfort, joy, or calm.
Imagine your guests stepping into a suite subtly scented with cedarwood or fresh flowers. Instantly, they feel relaxed and welcomed. That feeling becomes a memory, connecting them to your hotel. And that memory makes them want to return.
Some scents can energize and awaken the senses, while others can promote relaxation and tranquility. A carefully chosen fragrance can make your hotel feel more inviting and comfortable. It’s no coincidence that the world’s most luxurious hotels use signature scents to enhance the guest experience.
Scents create emotions. Emotions create memories. Memories create loyal guests.
Give your guests something they will never forget.
**BRAND sense by Martin Lindstrom
Embark on a journey from Nordic tradition to modern luxury
Ásgarðr was founded on one simple idea: Luxury should be felt—not just seen. We wanted to create more than beautiful products. We wanted to create experiences. Inspired by Norse mythology, we combine timeless design with sensory details.
Each product is crafted with care—not just to decorate, but to shape the atmosphere. Our scented tassels are handmade in collaboration with Les Passementeries de l’Île de France, masters of exclusive craftsmanship since 1926. This means lasting quality — and elegance you can feel.
We develop our fragrances in collaboration with True Grace, a sustainable perfumery from England. Their natural ingredients and carbon-neutral production ensure pure, luxurious scents. When you choose Ásgarðr, you choose products crafted with respect for both people and the environment.
You're not just getting decorations. You're getting a sensory experience that transforms your suites and gives guests a feeling of exclusive well-being. Details like these create memories. And memories create loyal guests.
Create an atmosphere that increases your revenue
Luxury shouldn't just impress — it should pay off. Ásgarðr’s scented tassels are more than beautiful details. They are a smart investment in the guest experience — and your bottom line. Imagine offering exclusive suites with a signature scent — a subtle aroma that exudes elegance and creates a unique atmosphere. This allows you to increase suite prices while enhancing the overall guest experience.
Guests are willing to pay for extra comfort and luxury. But it doesn’t stop there. Scented tassels can also be sold as part of your hotel’s boutique. Guests who love the experience will want to take it home — opening the door to upselling and additional revenue streams.
Want to offer something extra? Integrate scented tassels into your VIP and wedding packages. It’s the small details that make an experience unforgettable — and keep guests coming back. Ásgarðr’s tassels don’t just bring luxury. They bring more opportunities to increase your revenue.
Create your own signature scent
No two hotels are the same. That’s why your luxury shouldn’t be either. With Ásgarðr’s scented tassels, you can create a unique experience tailored to your brand. Choose a signature scent that reflects your style and atmosphere.
Should it be a fresh scent of forest and nature? Or a warm and inviting aroma of wood and spices? The possibilities are endless, and we’re here to help you find the perfect match. The design of the tassels can also be customized. Colors, materials, and details are carefully selected to complement your interior and style.
Each room gains its own elegant and sensory identity. With a tailored fragrance and exclusive design, you don’t just create beautiful spaces — you create a holistic experience that guests will remember and associate with your hotel.
Make luxury uniquely yours. Create lasting impressions.
Become the hotel everyone talks about — and returns to
Luxury hotels have long discovered the benefits of a signature scent.
- One Hotel uses a scent with cedarwood, sandalwood, and eucalyptus to reflect their focus on nature and well-being.
- EDITION Hotels collaborated with Le Labo to create a fragrance with bergamot and black tea, offering guests a sense of comfort and exotic elegance.
- Shangri-La Hotels is known for their signature scent of black tea, spiced with orange and ginger, which became so popular that it is now sold as candles and room sprays.
- Langham Hotels enhances their luxury experience with a fragrance of pineapple and ginger flower.
- Even Ritz-Carlton has unique scents for each of their hotels, carefully crafted to reflect the local culture.
A signature scent does more than just smell good — it enhances the guest experience. It evokes emotions, creates memories, and brings guests back.
Make sustainability a part of the guest experience
Luxury feels better when it’s responsible. At Ásgarðr, we believe that true elegance goes hand in hand with care for people and the environment. That’s why our products are crafted with a focus on sustainability, without compromising on quality or design.
Our tassels are handcrafted in collaboration with Les Passementeries de l’Île de France, using timeless techniques and the highest quality materials. The production process honors both tradition and the environment.
Our fragrances are developed by True Grace, a carbon-neutral perfumery that uses natural ingredients. Their factory is powered by renewable energy, and they avoid harmful chemicals. This means you get pure, luxurious scents that are also kind to the environment.
When you choose Ásgarðr, you invest in products crafted with responsibility and care. You show your guests that luxury can be sustainable — and that you are committed to a better future. Let your guests experience luxury with a clear conscience.
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Get answers to the most frequently asked questions
We know that details mean everything. -
Here are answers to the most frequently asked questions about Ásgarðr’s scented tassels, so you can confidently choose luxury with care.
How do we choose the right scent for our hotel? +
We guide you every step of the way! Together, we’ll find a scent that matches your style and atmosphere. Do you prefer something fresh and light? Or warm and inviting? We’ll help you choose the perfect fragrance that makes your guests feel at home.
Do you offer samples before we place a larger order? +
Of course! You can receive a sample to experience the fragrance in your own environment. This way, you can be sure it’s the perfect fit before placing a larger order.
How do we integrate the tassels into our existing décor? +
It’s easy! Our tassels come in various colors and designs to complement any style. Hang them on door handles, curtains, or in the lounge. They seamlessly blend into your décor while enhancing the ambiance.
Do the tassels suit all types of hotel interiors? +
Yes, absolutely! Whether your hotel features modern design or classic luxury, we have tassels to match. We offer timeless and elegant designs that complement any style.
How long does the fragrance last? +
Our tassels release fragrance for up to 1-2 weeks after applying perfume. After that, they can be easily refreshed with our exclusive scents.
Can we customize the fragrance for our hotel? +
Yes! We offer customized fragrance solutions, allowing you to create your very own signature scent that perfectly matches your hotel’s ambiance and brand.
How do we maintain the tassels? +
The tassels require minimal maintenance. Gently wipe them with a dry cloth, and refresh the fragrance as needed — we recommend every 1-2 weeks.
What is the delivery time? +
We deliver within 3-4 weeks, depending on the order size and customizations. With Ásgarðr, luxury is both simple and seamless.